How to Use Our New Real-Time Market Analytics Feature
Plunk Market Insights
Delivering the world’s best electronic lockbox solution requires constant innovation to give REALTORS® the competitive edge they need in a competitive industry. And as a technology company at heart, no one understands this better than SentriLock. That’s why we’re proud to announce our partnership with real estate technology innovator Plunk to provide REALTORS® with valuable market insights, augmenting their knowledge and intuition with data driven guidance to allow them to make the best decisions for their clients.
What is Plunk Market Insights?
While similar systems provide property value estimates that are 30-90 days old, Plunk Market Insights utilizes artificial intelligence (AI) and machine learning that consider thousands of data sets comprising stock market impacts, recent jobs reports and geographic neighborhood boundaries to deliver real-time market insights based on any U.S. ZIP code. Users can see 90-day average and actual market trends for listings on metrics including sale vs list price, median list price, price per square foot, inventory, days of inventory and median days on market.
Agents can use data to observe neighborhood trends to get a better understanding of market conditions and how quickly properties may move, and advise their clients on adjusting list prices or offers accordingly.
How to Access Market Insights
The Market Insights add-on is a buy-up option and will require working with a Customer Success Manager to enable at the association level. Once toggled on, all users can access Market Insights.
Andrew Sims, Vice President of Revenue, created this helpful video to show you how to use Plunk.
To learn more about the benefits that Market Insights can bring to your business, contact your Customer Service Manager.