"We must be able to get people into listings. It’s as simple as that. The SentriKey® system just works, and our members find it so easy to use. Once we saw that our neighboring associations were going with SentriLock as their lockbox provider, it only made sense for us to do the same. We haven’t looked back."— Jim Haisler, CEO, Heartland REALTOR® Organization
The Customer
Based in Northern Illinois, the Heartland REALTOR® Organization is a non-profit trade organization providing education, professional standards, government affairs advocacy for private property rights, and technology products to roughly 1,200 REALTORS®.
The Problem
Heartland’s volunteer leadership began evaluating marketplace lockbox solutions to replace their existing setup. They needed a product that made it simple for REALTORS® to access listings while providing secure, convenient access for agents coming into their market from surrounding areas. While multiple methods of access were a big part of their decision, having a reliable, proven lockbox solution that gave listing agents and sellers added peace of mind was equally important.
The Solution
Jim Haisler, CEO of the Heartland REALTOR® Organization, and his board turned to SentriLock as their new lockbox provider. His team was impressed with SentriLock’s responsive customer support, innovative technology, and commitment to member success. Knowing that agents could quickly connect with live support when needed was a decisive factor for both the association leadership and its members.
Prioritizing Agent Safety
Beyond lockbox reliability, Haisler’s favorite feature is SentriLock’s built-in Agent Safety feature, available directly within the SentriKey® Real Estate app. When enabled, the app periodically checks in with the REALTOR® during an active showing and can automatically notify designated emergency contacts if the agent does not confirm they are safe.
"I love this feature. During every new member orientation, I remind my members to take advantage of the safety feature. We always recommend that they enable it and utilize it."— Jim Haisler
The combination of secure property access, responsive support, and built-in safety tools gives Heartland members complete confidence—whether they’re working in their primary market or collaborating across neighboring associations.