Following the tragic loss of his mother, real estate agent Beverly Carter, who was targeted and murdered while showing a property in 2014, Carl Carter Jr. founded the Beverly Carter Foundation—a non-profit dedicated to ensuring every real estate professional returns home safely at the end of the day.
In this conversation, Carl shares actionable strategies to help agents and brokerages embed safety directly into their daily culture.
Reframing Safety as Professionalism
"Real estate safety is often an uncomfortable conversation. Many agents assume violent crimes are rare or won't happen to them, or they worry that enforcing safety measures will deter clients. But requiring sign-ins, ID verification, and safe meeting locations should be standard practice—just like fair housing compliance."— Carl Carter Jr., Founder, Beverly Carter Foundation
Key Safety Takeaways for Real Estate Professionals
1. Require Client Identification Early
Legitimate buyers understand security precautions. Requesting a photo ID or using verification tools prior to an initial private showing establishes professional boundaries and deters bad actors.
2. Never Rely on a Single Defense Layer
Carrying self-defense tools is not enough on its own. Layer your precautions: share your live itinerary with colleagues, utilize mobile safety app check-ins, and vet clients thoroughly before ever unlocking a door.
3. Establish Open House Protocols
Position sign-in sheets near the front entrance to engage every visitor immediately. Mention visible or cloud-based property security cameras, and never allow yourself to be cornered in basements or windowless rooms.