Meet Annette Sheffler, Customer Relationship Manager


Sometimes solutions can’t be created by a computer software system and require human thought—that’s where Annette Sheffler and her innovative thinking come in handy. In October of 2014, SentriLock welcomed Annette aboard as our new Customer Relationship Manager. In only two short years, Annette has managed to create strong, happy relationships with her customers by providing exceptional service and plenty of useful experience. We’d like to take a moment to celebrate Annette and all she does to help SentriLock function productively and exceptionally well.

Before coming to SentriLock, Annette worked for 29 years in sales and real estate. This professional experience allowed Annette to learn how to forge robust and solid relationships with her customers. Today, she uses her past experience to work closely with her customers, understand what their needs are, and to provide good service as well as good experience. What makes Annette truly special is the fact that she finds inspiration for her work by thinking outside the box in order to help her customers.

“I like to think of new or different ways to help solve an issue for my customers,” shared Annette. “I’ve been called ‘The Work-Around Queen’ on numerous occasions because I thrive when its time to work around an obstacle or approach a situation in a different light. It’s very rewarding when I am able to work this way and arrive at a solution—making people happy is the gratifying part of my job.”

At SentriLock, we give Light Bulb Awards for what we call Smart Ideas, a part of our innovation initiative. Recently, Annette solved an issue that had to do with data processing errors. She worked closely with our tech support team to create a dashboard that allows everyone at SentriLock to see which customer processes are running correctly and which ones have encountered errors. This way, we are able to identify issues long before customers even have to worry about them. We were proud to award Annette a Light Bulb Award for her innovative, forward thinking in creating this new function.

As one of SentriLock’s remote workers, Annette works out of her home-based office in Roberts, Wisconsin. She works with a variety of SentriLock customers in Canada, California, Wisconsin, Michigan, Montana, and Minnesota, and enjoys traveling to spend face-time with these customers as well as getting the opportunity to explore new parts of the world.

Annette resides in Roberts with her two children and husband, Brad. She is originally from northern Michigan and her husband comes from Florida. Their goal is to eventually move south to a warmer climate, so they may take advantage year-round of their favorite hobby: boating! Annette and her family spend most of their free time, weather permitting, boating on their 38-foot sea race cruiser and two smaller boats. Every weekend in the summer, the Sheffler family can be found relaxing in the sun and cruising around on their boat.

SentriLock is very happy to have you on the team, Annette! We’re looking forward to many more years to come with you on board, thinking outside the box, and building rapport with SentriLock customers.

SentriSmart™ & RPR: Better Together

We are proud to introduce our new SentriSmart™ integration with RPR—a new feature in the Mobile App that will allow you to easily access all the detailed listing information you need. With this new function, REALTORS® will have the option to read property data immediately when the SentriLock lockbox key door opens. REALTORS® will have the ability to access critical and helpful information needed to conduct their business within seconds.

Ready to try out the new SentriSmart™ function? In order to enable your Listing Detail Integration program to work seamlessly with SentriSmart™, visit the Settings tab within the SentriSmart™ App. Check that the Enable Listing Detail Integration toggle is enabled, or green. From there, you may select the Listing Detail Integration program you wish to use.

After enabling the Listing Detail Integration, go to your Properties list and select the listing you would like to use the RPR function with. Enter your PIN when prompted, then press Open. The RPR Listing Detail Integration prompt will appear on your screen—select View Property Details and you will be redirected to the property details page in the RPR App.

This new function is available NOW within the SentriSmart™ Mobile App! Try it for yourself by downloading it from your iTunes or Google Play.

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DOWNLOAD PDF to learn more.

Meet Jen Crail, Customer Relationship Manager

pictureIt’s time to shine the spotlight on our wonderful and talented Customer Relationship Manager, Jen! Jen joined the SentriLock team seven years ago, starting as a Customer Service Rep, then transitioning to Floor Lead, and finally landing her present role as a CRM in October of 2015. Jen is a 2012 Platinum Service Award Recipient. This is an honor awarded to those that go above and beyond to provide excellent customer service. As a CRM, Jen is a go-to person for our customers to reach out to when they are having an issue or need a question answered. “I love being able to build relationships with my customers,” Jen said. “I love that I get to talk with people each day and create close-knit relationships with them. I really enjoy connecting with everyone on a personal level and getting to know them beyond just business.” SentriLock believes it’s of the utmost importance for our CRMs to be passionate about their jobs, and Jen fully encompasses that. She regularly goes above and beyond in order to help her customers, to develop trusting relationships with them, and is a pro at thinking innovatively and outside the box in order to solve issues.

In addition to being awesome at her job, Jen is also a wonderful co-worker. SentriLock places a lot of emphasis on growing a positive company culture, and Jen supports that as one of our SentriSocial Committee members. As a member, she takes part in brainstorming and planning what kind of company events will take place each year. She also is our resident sweet-tooth satisfier. Jen loves to bake and bring all kinds of goodies to the SentriLock office, such as mouth-watering peanut butter pies and her trademark Fruity Pebbles cookies. None of her treats seem to linger in our kitchen for very long.

Jen is looking forward to many more years to come at SentriLock, and is excited to continue to grow not only in personality, but also within the company. Jen admits to being a quiet, soft-spoken person before she took the CRM role, and was happy to realize that the role has forced her to become more outspoken and comfortable with getting to know people on a personal level. Way to go, Jen! We’re so happy you’re a part of the SentriLock family.


“Providing outstanding customer focus is one of our guiding values at SentriLock, and, as such, at the heart of everything we do. Each month, we’d like to honor one of our dedicated and professional Customer Relationship Managers (CRMs) who contribute to making our customer service the best in the business.”
                                 – Scott Richardson, General Manager at SentriLock, LLC

Screen Shot 2016-02-09 at 5.15.30 PMIn the ten years that Nate Winston has been with SentriLock, he has seen the company transform from its infancy stage to the multinational corporation it is today. Beginning with the company as a level one support technician, Nate has worked his way up through the ranks, and now serves as a Customer Relationship Manager, including working with clients in Europe.

“As a Customer Relationship Manager, I wear a lot of hats,” Nate says. “I talk with the customers on a daily basis, and serve as their personal advocate.” He says the skills he’s developed as a CRM have made him not only better at his job, but also as a presenter and overall communicator.

“I need to adapt my communication skills for each customer, because they’re all different,” he remarks. “Our product is being used differently in the European market. Even though I have great product knowledge from being with the company for ten years, I have to adjust applications for the way my customers are using the product, including applications in healthcare and other emerging markets.”

Nate values the investment and dedication SentriLock shows to its employees, including their on-site gym, generous 401(K) and PTO programs, which benefit not only the staff, but their families as well.

When he’s not working, Nate enjoys traveling and helping people in need through missionary work. He has voyaged to Trinidad and will be visiting Costa Rica this year. He enjoys learning about and trying different beers and can often be found spending weekends on underground tours in Cincinnati with his wife and friends, learning about the brewing process and tasting a few samples. On a recent customer visit to Portland, he was able to use his down time to tour Rogue Brewery Company that even had a beer named “Nate.”

As for his future, Nate looks forward to growing and advancing his career in a SentriLock corporate culture that values promoting from within. “I want to continue to work on the quality of innovation, growing my career and the company by focusing on the customers in different markets and learning even more ways our product can be utilized,” he says. “SentriLock continues to encourage growth and advancement in its employees and provides opportunities to develop the necessary skills and qualifications. I am looking forward to an amazing future.”

Thank You Nate for your dedication & service to SentriLock.


CRM Spotlight

“Providing outstanding customer focus is one of our guiding values at SentriLock, and, as such, at the heart of everything we do. Each month, we’d like to honor one of our dedicated and professional Customer Relationship Managers (CRMs) who contribute to making our customer service the best in the business.”
–Scott Richardson, General Manager at SentriLock, LLC


Customer Relationship Manager, Erika Tirey, has been with SentriLock for five years. Her success during her short time in the company demonstrates SentriLock’s commitment to investing in employees and promoting from within whenever possible.

Erika started with SentriLock as a level one customer service representative, worked her way up to floor supervisor and then to her present position as a CRM. In her current role as a CRM, Erika is the day-to-day point person for member Association administrators.

Erika was attracted to SentriLock for its reputation for being a values-driven, mission-oriented, yet fun, place to work.

“I had several friends who were working at SentriLock and really loved it,” she says. “Working somewhere where everyone believes in their mission, vision, products, and service is the key to having a happy and satisfying career. I’m glad I found that here at SentriLock.”

According to Erika, exceptional customer service is a value that is incorporated into every facet of the organization. “Our priority is our customers. We make sure they are satisfied, and we are delivering the utmost service to them every day.”


SentriLock also knows how to have some fun, often while doing well on behalf of local charities. Erika recalls a couple of her favorite activities on the job, including a celebratory pie in the face for General Manager, Scott Richardson, from Human Resources Director, Geri Morgan, when the company’s canned food drive goal was met on Pi Day (March 14th). “It was hilarious, and we even captured this epic event with a slow-motion video posted on Instagram,” she shares.


Erica predicts continued innovation, adding of new products and systems to meet the needs of customers in an ever-
changing world: “The job never gets boring because it is always adapting to new concepts and ideas to make things more efficient and effective.”

Thank You Erika for your dedication & service to SentriLock.